You’ve likely heard it said that people aren’t really interested in the “WHAT” or the “HOW” of whatever it is that you do until they can somehow grasp the essence of “WHY” it is you do what you do.  You see, “WHAT” we do simple serves as an expression of what we believe.   And when we are talking about beliefs, the premises that we hold to be true, what we are really talking about is our  “philosophy”. Yes, I did say Philosophy!